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X Factor Irish beauty Janet Devlin causes dash to hairdressers nationwide


23rd November 2011

It seems the luck of the Irish strikes again as red hair claims the top spot as the most popular colour this season in hairdressers nationwide. Irish X Factor hopeful Janet Devlin has been proudly sporting a vibrant red mane on stage each week and this has sparked a sudden rush to the hairdressers by Irish ladies looking to get the hair colour they once shied away from.

11850’s call volumes mirror this dash to the salons as in the last month alone they have experienced an increase of over 30% in calls to local hairdressers.


-ENDS-


Editors Note:

11850 is Ireland’s original independent directory enquiry service. Celebrating its tenth anniversary of service, 11850 is committed to providing callers the highest levels of service, accuracy and courtesy. 11850 joined the kgb family of businesses in 2006. kgb is the world’s largest independent provider of directory assistance and enhanced information services.

11850 is market leader in text directory enquiries in Ireland and is the second largest voice directory assistance operator. Recognised as a leading innovator, 11850 was the first to introduce value added services such as free number textback, and remains the only DQ operator offering free search via the web.