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Latest News Release Date
40% Think Ireland will reach the Semi-Final in Euro 2012

The countdown begins for Euro 2012 as Trapp’s army prepare for their first game against Croatia. Almost 40,000 Irish are expected to travel to Poland to support our boys in green. For those of us left, we will cheer on our lads here at home—Euro Party Time! Full Story...

01/06/2012

71% Think Jedward will Win Eurovision 2012

Jedward, the young Irish pop twins will be representing Ireland for the second time at the 2012 Eurovision Song Contest with a song entitled ‘Waterline’. John and Edward are the first act to ever represent Ireland twice in a row. Full Story...

11/05/2012

What’s in a Name?

The celebrity baby boom may be rubbing off on the Irish nation as 11850; Ireland’s original independent directory enquiry service has recorded an increase in calls for maternity wear, nursery furniture, antenatal classes and baby clothes. With this trend, 11850 are predicting a baby boom in Ireland and conducted a poll to find out the strangest “celeb baby names”! If you are having trouble coming up with a name of your impending bundle of joy the survey results may be of interest to you. Full Story...

01/05/2012

Don’t tell the bride but there may be some surprises on her big day according to 11850

Wedding season is in full bloom as many couples start preparing for their big day. 11850, Ireland’s original independent directory enquiry service, has recorded an increase in calls for churches, hotels, florists, djs, bridal shops, limousine drivers, dancing lessons and photographers. With this trend it seems to be that the Irish bride is going for the traditional style wedding. Full Story...

17/04/2012

We’re Sexy & We Know It (or getting there anyway!)

With the recent mini heatwave, 11850 Ireland’s original independent directory enquiry services has recorded an increase of calls from people looking for beauticians, tanning salons, gyms, personal trainers, leisure centres and hairdressers. With this trend it’s easy to see that the Irish nation want to be looking their best for the summer months. It’s not that often the Irish get the chance to expose their bodies to the glorious sunshine after all! Full Story...

05/04/2012

75 Percent say they will be holidaying in the Emerald Isle this Easter Break

Easter is just around the corner, which means Easter holidays. Freedom from school and work gives us the opportunity to take a well earned break. 11850 Ireland’s original independent directory enquiry services have recently recorded an increase of calls from people looking for restaurants, bed and breakfasts, hotels, and leisure centres. With this trend, 11850 undertook a poll to find out if people would be holidaying at home in the Emerald Isle or jetting off to have some fun in the sun abroad. Full Story...

27/03/2012

March 18th is officially Ireland’s National Hangover Day

Every March 18th 11850, Ireland’s original independent directory enquiry service, receive a high number of calls for people looking for their local chemists, cafes, supermarkets, off licences and doctors. Looking at the trend, it’s not hard to realise that there may be a link between Paddy’s Day celebrations & these requests—the link being the mother of all hangovers! Full Story...

14/03/2012

50 percent of us will place a bet during Cheltenham

Cheltenham is only a few days away now and 11850 are getting ready for the seasonal call volume uplift seen for betting shops across the country. In preparation they conducted a poll to find out who would be having a lucky flutter on the horses this year. Full Story...

12/03/2012

If You Like It Then You Should Put A Ring On It

The time has come for all the ladies to get down on one knee and pop the question. The right of every woman to propose on the 29th February only happens once every 4 years. Full Story...

28/02/2012

It’s Quitting Time!

It’s that time of year where we all make a special effort to abstain from something we enjoy for forty days. 11850, Ireland’s original independent directory enquiry service, conducted a poll to see what Ireland is giving up this year following on from an increase in call volumes for alcohol addiction advice and information services by 9% in January. Full Story...

24/02/2012

Bressie & Georgia Salpa Top Valentine’s Most Wanted Poll

Bressie is the new man of the moment with over 48% of Irish women wanting to get his number, according to a Valentine’s survey by 11850, Ireland’s original independent directory enquiry service. Whether you are all loved up this Valentine’s or still waiting for Mr/Mrs right to come along—the poll shows who’s hot and who’s not. Full Story...

13/02/2012

11850 facebook poll reveals Fairytale of New York is by far the nations all time favourite festive tune.

It seems the luck of the Irish strikes again as The Pogues fight off worldwide competition with their song Fairytale of New York, as it is crowned the greatest Christmas song of all time! Shane MacGowan and Co ran away with the vote securing a whopping 71%, giving us Irish something to be proud of! Full Story...

14/12/2011

Don’t let Santa get stuck in your chimney this year

Nobody in Cork wants to be responsible for trapping Santa Claus or destroying his suit in dust this Christmas Eve it seems, as local chimney sweepers have been inundated with calls. Full Story...

08/12/2011

X Factor Irish beauty Janet Devlin causes dash to hairdressers nationwide

It seems the luck of the Irish strikes again as red hair claims the top spot as the most popular colour this season in hairdressers nationwide. Full Story...

23/11/2011

Downsizing seems to be the theme this Christmas, especially when it comes to underwear.

Mayhem has hit the streets of Dublin as the nation goes crazy with some early Christmas shopping. With presents getting smaller year on year as people tighten their belts, it seems everyone is eager to seek out the bargains as early as possible this year. Full Story...

17/11/2011

Have you spotted an Irish Tom Selleck yet?

As the nation goes moustache crazy for the month for November, moustache idols ‘118’ and ‘50’ conducted a nationwide poll to see what other celebrities the Irish ladies consider to have sexy moustaches. Full Story...

08/11/2011

Severe weather floods 11850 Directory Enquiries with calls for assistance

The sudden downpour this week sent Dublin into complete chaos. 11850 revealed they experienced record levels of calls on Monday and Tuesday from people in despair, calling for transport information. Calls for taxis alone went through the roof seeing an increase of almost 60% in just one day. Call for tow trucks also peaked dramatically as people were forced to abandon the cars and in the sea of madness. Full Story...

26/10/2011

11850 invest €1 million in new TV advertising campaign

11850 directory enquiries today announced details of its brand new, 12 month, TV advertising campaign. Featuring household favourites 118 and 50, the humorous and engaging ad campaign hits the airwaves from June 2nd. The new TV campaign represents a production commitment and media investment of almost €1 million. Full Story...

20/05/2011

Staycations were the Order of the Day this Summer, but Public Still Splash out on Holiday Treats, According to 11850’s Summer Calls Index

11850 Directory Enquiries, Ireland’s original independent directory enquiry service has today announced its calls index for Summer 2010. The index demonstrates call trends in the lives of Irish citizens over the summer months, and it is evident that, although foreign holidays were not on the cards for many this year, those spending staycations in Ireland made the most of what the country has to offer! Full Story...

16/09/2010

The Boys Are Back in Town!

Just like all the greats—Take That, Boyzone and Britney—118 & 50 are back by popular demand! The new campaign shows the original 118 & 50—in their old-school tracksuits, crazy ginger hair and taches—showing off their niftiness in a selection of creative 10 second TV ads which is due to go on air on the 26th April. Full Story...

22/04/2010

11850 Secures Timecheck Sponsorship in Today FM!

11850 Directory Enquiries, Ireland’s original independent directory enquiry service is pleased to announce that they are the new official sponsors of “Timechecks” on Today FM, effective from the 1st March. Full Story...

23/02/2010

It’s Official George Clooney is Ireland’s Best Loved Sugar Daddy, According to a Valentine Survey carried out by 11850!

According to a survey by 11850, Ireland’s original independent directory enquiry service, Caroline Morahan is Ireland’s hottest commodity when it comes to attractive women. When asked if they could request the number of one Irish celebrity to ask out on a Valentine’s date, and if they’re lucky wake up beside them, 33% of Irish men said they would request Caroline’s number from 11850. Coming in a joined second favourite were TV presenter Sharon Ni Bheolain and model Rosanna Davidson. Full Story...

11/02/2010

Christmas Spending in Full Swing, According to 11850 Call Variance Report

Although Ireland is in the midst of a recession, with many cutting their spending on basic necessity items, and with the 2010 Budget looming, it appears the nation is not planning on curbing spending over the Christmas period. Statistics from 11850’s October call variance report suggests that festive spending is already in full swing and may even be up on 2008 figures. Full Story...

01/12/2009

Warning! Recession May Seriously Improve Your Health - According to 11850’s August Call Variance Report

According to the August call variance report released by 11850, Ireland’s original independent directory enquiry service, the recession may have come as a blessing in disguise for all tummies and torsos. Full Story...

01/10/2009

Unique advertising partnership between TV3 and 11850 proves successful

Following a unique advertising partnership with TV3, 11850 are pleased to announce the success of this groundbreaking approach to innovative media buying. Full Story...

30/08/2009

The Irish Have Become More Creative and Much More Thrifty!

A recent report issued by 11850 shows requests for numbers regarding creative pursuits seeing great increases Full Story...

29/07/2009

Susan Branchflower Appointed Chief Executive Officer of 11850 Directory Enquiries

11850 Directory Enquiries, Ireland’s independent directory enquiry service, has announced the appointment of Susan Branchflower as Chief Executive Officer of 11850. Full Story...

28/06/2009

Live TV Ad

History was made last night when RTÉ and Directory Enquiries number 118 50 transmitted the first live ad to air in Ireland. Full Story...

18/11/2008

118 50 and RTÉ to Air First Ever Live Commercial in Ireland

Directory Enquiries number, 118 50 and RTÉ today announced they are to air the first ever live commercial in Ireland and the first ever live ad to be simulcast across TV, radio and online in any country in Europe. Full Story...

18/11/2008

The Countdown begins to FIRST EVER live ad to be broadcast in Ireland!

Directory Enquiries number, 118 50 and RTÉ are to air the first ever live commercial in Ireland and the first ever live ad to be simulcast across TV, radio and online in any country in Europe. Full Story...

13/11/2008

118 50 Urges Mobile Users To Practise Safe Text

118 50, the “nifty” directory enquiries number has called on Irish mobile users to practise Safe Text. With 240 texts sent per second in Ireland and text related injuries on the increase, 118 50 has launched a campaign to advise people on how to text safely. Full Story...

23/06/2008

118 50 Rings in the New Year with A Nifty New Ad Campaign

118 50, the “nifty” directory enquiries number, today rang in the new year with details of its new advertising campaign, launched on the slopes in Serre Chevalier. Full Story...

06/01/2008

118 50 Aims to be the First to Launch Directory Enquiries by Text

118 50, the ‘nifty’ directory enquiries number announced the launch of the first text directory enquiries service on the Irish market. Full Story...

01/01/2008

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